Lee, Nancy R <br/><br/>
Social marketing: influencing behaviors for good. -- 4th ed. 
by Nancy R. Lee and Philip Kotler 
 - 4th ed. 
 - Thousand Oaks  SAGE Publications  2011 
 - xi, 502p.: ill. 
<br/><br/> REFERENCES 
<br/><br/><label>ISBN: </label>9781412981491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BEHAVIOR MODIFICATION<br/>SOCIAL MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5414 Kot