TY  - BOOK
AU  - Lee, Nancy R
AU  - Kotler, Philip
TI  -  Social marketing: influencing behaviors for good. -- 4th ed
SN  - 9781412981491
AV  - HF 5414 Kot 
PY  - 2011///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - BEHAVIOR MODIFICATION
KW  - SOCIAL MARKETING
N1  - REFERENCES
ER  -