TY  - BOOK
AU  - Cravens, David W
AU  - Lamb, Charles W
TI  - Strategic marketing management cases
T2  - The Irwin series in marketing
SN  - 0256105316
AV  - HF 5415 Cra 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - Marketing - Case studies
N1  - Bibliography
ER  -