@book{76863,
	author = {Gilligan, Colin and Wilson, R. M. S. (Richard Malcolm Sano) and Chartered Institute of Marketing},
	title = {Strategic marketing management planning, implementation and control.},
	publisher = {Butterworth-Heinemann},
	year = {1997},
	series = {The marketing series. Student},
	address = {Oxford:},
	edition = {2nd ed.},
	note = {"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes.},
	url = {http://www.loc.gov/catdir/toc/els032/98115257.html}
}