Gilligan, Colin <br/><br/>
Strategic marketing management planning, implementation and control. 
Richard M. S. Wilson; Colin Gilligan 
 - 2nd ed. 
 - Oxford:  Butterworth-Heinemann  1997 Oxford:  Butterworth-Heinemann  1997 
 - xx, 827p.: ill. 
 - The marketing series. Student  Marketing series (London, England). Student. .
<br/><br/> "Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes. 
<br/><br/><label>ISBN: </label>075062244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Wil