TY  - BOOK
AU  - Gilligan, Colin
AU  - Wilson, R. M. S. (Richard Malcolm Sano)
ED  - Chartered Institute of Marketing
TI  - Strategic marketing management planning, implementation and control
T2  - The marketing series. Student
SN  - 075062244X
AV  - HF 5415.13 Wil 
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
N1  - "Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes
UR  - http://www.loc.gov/catdir/toc/els032/98115257.html
UR  - http://www.loc.gov/catdir/description/els033/98115257.html
ER  -