TY  - BOOK
AU  - Kerin, Roger A
AU  - Peterson, Robert A
TI  - Strategic marketing problems: cases and comments. -- 8th ed
SN  - 0136493025
AV  - HF 5415.135 Ker 
PY  - 1998///
CY  - London
PB  - FT Prentice-Hall
KW  - MARKETING--DECISION MAKING--CASE STUDIES
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -