Engel, James F <br/><br/>
Promotional strategy 
 managing the marketing communications process 

 - Burr Ridge, Ill.  Irwin  1994 
 - xv, 624p. : ill 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Eng