TY  - BOOK
AU  - Engel, James F
AU  - Kinnear, T. C
TI  - Promotional strategy
AV  - HF 5415 Eng 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - ADVERTISING CAMPAIGNS
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
KW  - MARKETING
ER  -