Moutinho, Luiz <br/><br/>
Problems in marketing: applying key concepts and techniques. (2nd ed.) 
by Luiz Moutinho and Charles Chien 
 - 2nd ed. 
 - London:  SAGE Publications  2008 
 - xiii, 322 p.: ill.  
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780761971788  
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Mou