TY  - BOOK
AU  - Moutinho, Luiz
AU  - Chien, Charles S
TI  - Problems in marketing: applying key concepts and techniques. (2nd ed.)
SN  - 9780761971788 
AV  - HF 5415 Mou 
PY  - 2008///
CY  - London
PB  - SAGE Publications
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Includes bibliographical references
ER  -