@book{77224,
	author = {Pessemier, Edgar A. 1922-},
	title = {Product management : strategy and organization. (2nd ed.)},
	publisher = {John Wiley and Sons},
	year = {1982},
	series = {Wiley series in marketing},
	address = {New York :},
	edition = {2nd ed.},
	note = {Includes bibliographical references}
}