Pessemier, Edgar A. 1922- <br/><br/>
Product management : strategy and organization. (2nd ed.) 

 - 2nd ed. 
 - New York :  John Wiley and Sons  1982 
 - xix, 668 p. : ill. 
 - Wiley series in marketing .
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0471057185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.15 Pes