TY  - BOOK
AU  - Pessemier, Edgar A. 1922-
TI  - Product management : strategy and organization. (2nd ed.)
T2  - Wiley series in marketing
SN  - 0471057185
AV  - HF 5415.15 Pes 
PY  - 1982///
CY  - New York
PB  - John Wiley and Sons
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references
ER  -