@book{77250,
	author = {Kurtz, David L and Dodge, H. Robert, 1929-},
	title = {Professional selling},
	publisher = {Irwin},
	year = {1991},
	address = {Homewood, Ill.:},
	edition = {6th ed.},
	note = {Includes bibliographical references (p. 427-429) and index.}
}