TY  - BOOK
AU  - Morgan, Neil, 1952-
ED  - Chartered Institute of Marketing
TI  - Professional services marketing
T2  - The Marketing series
SN  - 075060090X
AV  - HF 5415 Mor 
PY  - 1991///
CY  - Oxford
PB  - Butterworth/Heinemann
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - PROFESSIONS - MARKTING
ER  -