Pickton, David <br/><br/>
Integrated marketing communications. -- 2nd edition. 
by David Pickton and Amanda Broderick 
 - 2nd edition 
 - Harlow, Essex:  Pearson  2005 
 - xxii, 761 pages : illustrations 
<br/><br/> Includes Index; Accompanied by CD-ROM 
<br/><br/><label>ISBN: </label>0273676458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.123 Pic