TY  - BOOK
AU  - Pickton, David
AU  - Broderick, Amanda
TI  - Integrated marketing communications. -- 2nd edition
SN  - 0273676458
AV  - HF 5415.123 Pic 
PY  - 2005///
CY  - Harlow, Essex
PB  - Pearson
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - COMMUNICATION IN MARKETING
N1  - Includes Index; Accompanied by CD-ROM
ER  -