TY - BOOK AU - Brennan, Ross AU - Canning, Louise AU - McDowell, Raymond TI - Business-to-business marketing.-- 2nd ed T2 - Advanced Marketing Series SN - 9781849201568 AV - HF 5415.1263 Bre PY - 2011/// CY - London PB - SAGE Publications KW - INDUSTRIAL MARKETING--CASE STUDIES--ZAMBIA KW - Industrial marketing KW - MARKETING--MANAGEMENT--CASE STUDIES N1 - Bibliography ER -