TY  - BOOK
AU  - Srinivasan, R
TI  - Case studies in marketing: the Indian experience
SN  - 8120316789
AV  - HF 5415 Sri 
PY  - 2000///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - MARKETING--CASE STUDIES--INDIA
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -