Talarzyk, W. Wayne <br/><br/>
Cases in promotional strategy 

 - rev. ed. 
 - Homewood, [Ill.]  R.D. Irwin  1984 
 - x, 282p. : ill. 
 - The Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256031002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>Marketing - Case studies<br/>ADVERTISING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Eng