TY  - BOOK
AU  - Morrison, Margaret A
TI  - Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.)
SN  - 9781412987240
AV  - HF 5814 Usi 
PY  - 2012///
CY  - Los Angeles
PB  - SAGE Publications
KW  - ADVERTISING -- RESEARCH
KW  - QUALITATIVE RESEARCH
KW  - MARKET RESEARCH -- METHODOLOGY
ER  -