TY  - BOOK
AU  - Keegan, Warren J
TI  - Multinational marketing management. (2nd ed.)
T2  - Prentice-Hall international series in management
SN  - 0136050557
AV  - HF 1009.5 Kee 
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - EXPORT MARKETING--MANAGEMENT--CASE STUDIES
KW  - EXPORT MARKETING--MANAGEMENT
N1  - Bibliography
ER  -