TY  - BOOK
AU  - Narver, John C
TI  - Conceptual readings in the marketing economy
AV  - HF 5415 Nar 
PY  - 1971///)
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING - READINGS
ER  -