Solomon, Michael R Consumer behaviour: buying, having and being. -- 6th ed. - 6th. ed. - Upper Saddle River,NJ Pearson/Prentice Hall 2004 - xviii, 621p. : ill. ISBN: 0131230115 Subjects--Topical Terms: MARKETING--MANAGEMENT--CASE STUDIESCONSUMER BEHAVIOUR LC Class. No.: HF 5415.3 Sol