TY - BOOK AU - Solomon, Michael R TI - Consumer behaviour: buying, having and being. -- 6th ed SN - 0131230115 AV - HF 5415.3 Sol PY - 2004/// CY - Upper Saddle River,NJ PB - Pearson/Prentice Hall KW - MARKETING--MANAGEMENT--CASE STUDIES KW - CONSUMER BEHAVIOUR ER -