Bitta, Albert J. Della <br/><br/>
Consumer behaviour: concepts and applications. -- 4th ed. 
David L. Loudon; Albert J. Della Bitta 
 - 4th ed. 
 - New York:  McGraw-Hill  1993 
 - xxiii, 788p.: ill. 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>CONSUMER BEHAVIOUR--UNITED STATES--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.3 Lou