TY  - BOOK
AU  - Bitta, Albert J. Della
AU  - Loudon, David L
TI  - Consumer behaviour: concepts and applications. -- 4th ed
SN  - 0070387672
AV  - HF 5415.3 Lou 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - CONSUMER BEHAVIOUR
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - CONSUMER BEHAVIOUR--UNITED STATES--CASE STUDIES
ER  -