Arens, William F <br/><br/>
Contemporary advertising.-- 11th ed 
by William F. Arens, Michael F. Weigold, Christian Arens 
 - 11th ed. 
 - New York:  McGraw-Hill/Irwin  2008 
 - xl, 712p.: ill 
<br/><br/><label>ISBN: </label>9780073529912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF 5821 Are