TY  - BOOK
AU  - King, William R
TI  - Quantitative analysis for marketing management
AV  - HF 5415.1 Kin 
PY  - 1967///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--MATHEMATICAL MODELS
KW  - MARKETING -- MATHEMATICAL MODELS
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - DECISION MAKING--MATHEMATICAL MODELS
ER  -