@book{80307,
	author = {Ford, Neil M and Walker, Orville C},
	title = {Sales force management: planning implementation, and control. (3rd ed.)},
	publisher = {Irwin},
	year = {1990},
	series = {The Irwin series in marketing},
	address = {Homewood, Ill.:},
	edition = {3rd ed.}
}