Ford, Neil M Sales force management: planning implementation, and control. (3rd ed.) - 3rd ed. - Homewood, Ill.: Irwin 1990 - xviii, 845p. : ill. - The Irwin series in marketing . ISBN: 0256080046 Subjects--Topical Terms: SALES MANAGEMENTMARKETING--MANAGEMENT--CASE STUDIES LC Class. No.: HF 5438.4 Chu