Pederson, Carlton A Selling, principles and methods. (7th ed.) - 7th ed. - Homewood, Ill. : R.D. Irwin 1981 - xvii, 565p. : ill. ISBN: 0256025371 Subjects--Topical Terms: SELLINGMARKETING--MANAGEMENT--CASE STUDIES LC Class. No.: HF 5438.25 Ped