TY  - BOOK
AU  - Pederson, Carlton A
AU  - Weitz, Barton A
AU  - Wright, Milburn D
TI  - Selling, principles and methods. (7th ed.)
SN  - 0256025371
AV  - HF 5438.25 Ped 
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - SELLING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -