00518nam a2200169 a 4500008004100000020001500041050001900056100003100075245004500106260004100151300002200192350000900214500005300223650001200276700003000288700003000318120416s1988    ||||||||||||||||| ||    u  a0471864005  aHF 5438.25 Jac  aCunningham, William Hughes10aSelling: the personal force in marketing  aNew York:bJohn Wiley and Sonsc1988  axvii, 506p.: ill.  a0.00  aIncludes bibliographical references and indexes. 0aSELLING  aCunningham, Isabella C. M  aJackson, Donald W., 1944-