Murphy, James <br/><br/>
The big lie : ... or interpreting your global customer's inner life for profit 
By Christophe Jouan; Meabh Quoirin; James Murphy 
 - Bloomington IN  Balboa Press  2014 
 - xxiii, 212 pages : illustrations 
<br/><br/><label>ISBN: </label>9781452578903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMERS--INFORMATION SERVICES<br/>CONSUMER BEHAVIOUR--FORECASTING<br/>MARKETING--FORECASTING
<br/><br/><label>LC Class. No.: </label>HF 5415.32 Jou