<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00987nam a2200205 a 4500</leader>
  <controlfield tag="008">211028s2014    ||||||||||||||||| ||    u</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781452578903</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415.32 Jou </subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Murphy, James</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The big lie : ... or interpreting your global customer's inner life for profit</subfield>
    <subfield code="c">By Christophe Jouan; Meabh Quoirin; James Murphy</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Bloomington IN</subfield>
    <subfield code="b">Balboa Press</subfield>
    <subfield code="c">2014</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii, 212 pages : illustrations</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">CONSUMERS--INFORMATION SERVICES</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">CONSUMER BEHAVIOUR--FORECASTING</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">MARKETING--FORECASTING</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Jouan, Christophe</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Quoirin, Meabh</subfield>
  </datafield>
  <datafield tag="995" ind1=" " ind2=" ">
    <subfield code="F">CBU-MAIN LIBRARY (Kitwe)</subfield>
    <subfield code="I">20.61</subfield>
    <subfield code="M">1</subfield>
    <subfield code="U">AVAILABLE</subfield>
    <subfield code="W">Oct 28, 2021</subfield>
    <subfield code="Z">Main Library Open Access Collection</subfield>
  </datafield>
  <datafield tag="995" ind1=" " ind2=" ">
    <subfield code="F">CBU-MAIN LIBRARY (Kitwe)</subfield>
    <subfield code="I">20.61</subfield>
    <subfield code="M">2</subfield>
    <subfield code="U">AVAILABLE</subfield>
    <subfield code="W">Oct 28, 2021</subfield>
    <subfield code="Z">Main Library Open Access Collection</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">80976</subfield>
    <subfield code="d">80976</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">001</subfield>
    <subfield code="b">001</subfield>
    <subfield code="c">Main Library Open Access Collection</subfield>
    <subfield code="d">2023-07-14</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.32 Jou</subfield>
    <subfield code="p">751305</subfield>
    <subfield code="r">2023-07-14</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-07-14</subfield>
    <subfield code="y">002</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">001</subfield>
    <subfield code="b">001</subfield>
    <subfield code="c">Main Library Open Access Collection</subfield>
    <subfield code="d">2023-07-14</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.32 Jou</subfield>
    <subfield code="p">751306</subfield>
    <subfield code="r">2023-07-14</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2023-07-14</subfield>
    <subfield code="y">002</subfield>
  </datafield>
</record>
