McCarthy, Edmund Jerome <br/><br/>
Basic marketing 
 a managerial approach 

 - 6th ed. 
 - Homewood, ill.  Irwin  1978 
 - xix, 767p. : ill. 
<br/><br/><label>ISBN: </label>0256020485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mac