Perreault, William D <br/><br/>
Basic marketing 
 a managerial approach 

 - 5th ed. 
 - Homewood, ill.  Irwin  1978 
 - xx, 808p. : ill. 
<br/><br/><label>ISBN: </label>0256073864 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mac