TY  - BOOK
AU  - Gummesson, Evert, 1936-
TI  - Total relationship marketing
SN  - 075064463X
AV  - HF 5415.55 Gum 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - RELATIONSHIP MARKETING
UR  - http://www.loc.gov/catdir/toc/els033/99025381.html
UR  - http://www.loc.gov/catdir/description/els033/99025381.html
ER  -