TY  - BOOK
AU  - Bateman, Thomas S
AU  - Zeithaml, Carl P
TI  - Management: function and strategy
T2  - The Irwin series in management and the behavioral sciences
SN  - 0256057338
AV  - HD 31 Bat 
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - STRATEGIC MANAGEMENT
KW  - MANAGEMENT
N1  - Bibliography
ER  -