Capon, Noel <br/><br/>
Managing marketing in the 21st century : developing & implementing the market strategy. (European edition) 
/ by Noel Capon and Roy Capon 
 - European edition 
 - New York :  Wessex, Inc,  2009 
 - xxxii, 118 pages : illustrations  
<br/><br/><label>ISBN: </label>9780979734441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGING--MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Cap