@book{82607,
	author = {Schuiling, Isabelle, 1962- and Chumpiyaz, Ruben},
	title = {Market-driven management: strategic and operational marketing. -- 2nd ed.},
	publisher = {Palgrave Macmillan},
	year = {2007},
	address = {New York},
	edition = {2nd ed.}
}