Schuiling, Isabelle, 1962- <br/><br/>
Market-driven management: strategic and operational marketing. -- 2nd ed. 
Jean-Jacques Lambin in association with Ruben Chumpiyaz and Isabelle Schuiling 
 - 2nd ed. 
 - New York  Palgrave Macmillan  2007 
 - xxxvi, 477p.: ill 
<br/><br/><label>ISBN: </label>9781403998521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--EUROPE<br/>MARKETING--EUROPE--MANAGEMNT
<br/><br/><label>LC Class. No.: </label>HF 5415.12.E8 Lam