TY  - BOOK
AU  - Schuiling, Isabelle, 1962-
AU  - Chumpiyaz, Ruben
AU  - Lambin, Jean-Jacques
TI  - Market-driven management: strategic and operational marketing. -- 2nd ed
SN  - 9781403998521
AV  - HF 5415.12.E8 Lam 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--EUROPE
KW  - MARKETING--EUROPE--MANAGEMNT
ER  -