Piercy, Nigel <br/><br/>
Market-led strategic change: making marketing happen in your organisation 

 - London:  Butterworth-Heinemann  1991 
 - 416p. : ill. 
 - The Marketing series  Marketing series (London, England) .
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0750606703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING - MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Pie