TY  - BOOK
AU  - Piercy, Nigel
TI  - Market-led strategic change: making marketing happen in your organisation
T2  - The Marketing series
SN  - 0750606703
AV  - HF 5415 Pie 
PY  - 1991///
CY  - London
PB  - Butterworth-Heinemann
KW  - MARKETING - MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Includes bibliographical references
ER  -