Piercy, Nigel <br/><br/>
Market-led strategic change: transforming the process of going to market 

 - 2nd ed. 
 - Oxford:  Butterworth-Heinemann  1997 
 - xiv, 665 p.: ill. 
 - The marketing series. Professional development  Marketing series (London, England). Professional development. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750632852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Pie