TY  - BOOK
AU  - Piercy, Nigel
TI  - Market-led strategic change: transforming the process of going to market
T2  - The marketing series. Professional development
SN  - 0750632852
AV  - HF 5415 Pie 
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Includes bibliographical references and index
ER  -