Ferrell, O. C <br/><br/>
Marketing 
 contemporary dimensions 

 - London  Houghton Mifflin  [1977] 
 - xvi, 427p. : ill 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--CONGRESSES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Rob